Analytics & insights
30-day revenue, top products, and AI-generated growth tips.
The /admin/insights page brings together what's happening at your store and what you might do about it.
At a glance
- Revenue (30 days) — line chart, day by day.
- Top products by units sold and by revenue.
- Order counts by status (paid, processing, shipped, …).
- Customers — total unique buyers in the period.
Growth insights (AI)
A Genkit flow runs against Vertex Gemini in the EU region. It reads your 30-day stats, your product count, and your industry tag, and produces a short, personalized list of suggestions — "launch a loyalty program for your top 50 customers", "your conversion drops on Mondays — try a weekly email", "ten of your top sellers are out of stock".
The output is suggestive, not prescriptive. You pick the ones you want to act on.
Where the data lives
All aggregation is server-side from Firestore. There's no third-party analytics tracker by default — no Google Analytics, no Meta Pixel — so you control what gets added and what doesn't.