AI features
Customizing the assistant
Persona, tone, industry, and a free-form prompt - all scoped to your store.
Both AI assistants - the storefront chat and the shopping agent - speak on behalf of your store. From /admin/settings/assistant you tune:
Industry
Pick from a short list of common types - fashion, bakery, hardware, health, etc. The AI uses this to choose vocabulary, examples, and recommendations that fit your category.
Tone
- Formal - proper, full sentences. Good for B2B or high-ticket.
- Casual - friendly, conversational. Good for lifestyle and retail.
- Playful - light, witty. Good for younger brands.
- Technical - specs-first, no fluff. Good for hardware and DIY.
Custom instructions
A free-form text block that guides how the assistant behaves. Use it for shop-specific rules:
- "Always suggest pairing a sauce with hot dishes."
- "Mention our 60-day return policy when shoppers ask about returns."
- "Don't recommend more than three products at a time."
- "If the shopper mentions a budget, stay strictly within it."
Preview
The settings page has a built-in preview chat that uses your draft persona, so you can tune the voice before saving.
Where the persona applies
- Storefront chat.
- Shopping agent.
- Anywhere else NShop talks to a shopper through AI.
It does not affect the Growth Insights advisor - that one is fixed to a neutral advisory tone.