Stores and domains
Store web addresses, custom domains, and how NShop picks the right store for each visit.
Every store has a short, web-friendly name like acme or bistro. That
name decides which store's data a visit sees.
Store web addresses
By default, each store gets its own address on the NShop platform domain:
acme.shop.example→ theacmestorebistro.shop.example→ thebistrostore
When someone visits, NShop reads the address and serves the matching store automatically.
Custom domains
A store can use its own domain (for example acmeshop.com). Point the
domain at NShop, set it up in the store's settings, and NShop matches
that domain to the store exactly the way it matches the default
addresses.
Country and currency
Each store has a home country (for example the Netherlands or India) and a currency (euros or rupees), chosen when the store is created. Because payouts settle in the store's local currency, the country and currency have to match - rupees with India, euros with an EU country. See Payments → Currency for the full rules and how to switch an existing store.
Why adding a store is instant
Stores are just data, not separate installations. Adding a new store is a quick setup step - nothing has to be rebuilt or relaunched. The same NShop platform serves every store.